Proceedings of the International Congress on Business and Marketing, 16-17 December 2021, Istanbul

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Dogus University, Faculty of Economics and Administrative Sciences

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info:eu-repo/semantics/openAccess

Özet

The number of accepted presentations from different organizations in 9 countries with our home country to our conference is 53. We have 7 precious keynote speakers from Canada, England, India, Ukraine, USA and Turkey. We are lucky to have them. Because of the time differences between countries some of the keynotes will give a speech by videonotes. I would like to thank them all. Today we will have 5 sessions after opening session. In tomorrow we will have 7 different sessions. The main topics are, Industry 4.0, Entrepreneurship and Digitalization, Digital Business, Digital Marketing and many more. Two of the sessions are done by our non-profit contributors. The first one is Disaster Informatics with Turkish Informatics Association and the second one is with Anadolu Informatics Union, Marketing with Examples from Silicon Valley to Anatolia

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Business, Marketing, Brand Management, Management and Entrepreneurship, Supply Chain Management, Digital Transformation, Economy and Finance, COVID-19

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TELLI, S. G., CIVELEK, M., editors, (2021). Proceedings of the International Congress on Business and Marketing, 16-17 December 2021, Istanbul. Istanbul: Doğuş University.

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