Usage of QR code in tourism industry

Abstract

QR (Quick Response) code scanning allows the user to obtain in-depth information about the scanned item. Apps used for scanning QR codes can be found on nearly all smart phone devices. Travelers who have smart phone, equipped with the correct reader software, can easily access QR coded information (text, photo, video, web page, etc.) when it is available. Travelers can scan QR coded galleries, places, vineyards or monuments when they are visiting and reach the detailed information without using even a travel guide. The aim of this study is to explore the QR code usage opportunities in tourism sector in the Information Age.