Browsing MF, Endüstri Mühendisliği, Diğer Yayınlar Koleksiyonu by Title
Now showing items 1-3 of 3
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Frontier analysis in measuring the efficiency of mass media companies
(Computers & Industrial Engineering, 2014)This paper employs frontier analysis to measure the efficiency of written and visual media companies in Turkey. Three leading print media companies and nine TV companies are evaluated. Personnel costs, total assets and ... -
A macro (Bayesian network) analysis of ethical behavior
(SAGE Publications, 2013)Macromarketing scholars have long voiced the need for (particularly mezzo and macro-level) empirical investigation of ethical behavior. One of the earlier calls on this issue is made by Murphy and Laczniak (1981). More ... -
ODYSSEUS 2009: The 4th International Workshop on Freight Transportation and Logistics, Cesme - Izmir, Turkey, on May 26 - 29, 2009
(Elsevier, 2011-08)This special issue includes some of the highest quality papers that were presented at ODYSSEUS 2009, the 4th International Workshop on Freight Transportation and Logistics. ODYSSEUS 2009 was held in Cesme–Izmir, Turkey, ...
