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dc.contributor.authorŞahin, Çiğdem
dc.contributor.authorAnsal, Hacer
dc.date.accessioned2015-04-01T07:31:44Z
dc.date.available2015-04-01T07:31:44Z
dc.date.issued2010-12-01
dc.identifier.citationŞAHİN, Ç., ANSAL, H. (2010). Bilgi yoğun profesyonel hizmet firmalarında bilgi yönetimi: Türkiye’deki reklam ajansları üzerine bir çalışma. İktisat, İşletme ve Finans, 25 (297), pp. 37-56. https://dx.doi.org/10.3848/iif.2010.297.2848en_US
dc.identifier.issn1300-610X
dc.identifier.other000287383500002 (WOS)
dc.identifier.urihttps://dx.doi.org/10.3848/iif.2010.297.2848
dc.identifier.urihttps://hdl.handle.net/11376/1263
dc.description.abstractKnowledge management in knowledge intensive business firms: A study of advertising agencies in Turkey This study aims to explore the knowledge related factors affecting the performances of knowledge intensive business firms. As an important strategic driver of today's economy, knowledge management especially in knowledge-intensive businesses requires a detail investigation (Grant, 1996). By conducting a case study on six advertising agencies operating in Turkey, each representing a different performance level and ownership status, methods of knowledge gathering, sharing, and accumulation in knowledge intensive business firms are examined and the knowledge related factors that may help to increase competitiveness of these firms are explored. The results indicate that the nature of ownership is a strong determinant of using knowledge in knowledge intensive businesses. In addition, accumulating knowledge by getting experienced in different industries and serving for different clients may become a competitive advantage for these firms.en_US
dc.description.abstractThis study aims to explore the knowledge related factors affecting the performances of knowledge intensive business firms. As an important strategic driver of today’s economy, knowledge management especially in knowledge-intensive businesses requires a detail investigation (Grant, 1996). By conducting a case study on six advertising agencies operating in Turkey, each representing a different performance level and ownership status, methods of knowledge gathering, sharing, and accumulation in knowledge intensive business firms are examined and the knowledge related factors that may help to increase competitiveness of these firms are explored. The results indicate that the nature of ownership is a strong determinant of using knowledge in knowledge intensive businesses. In addition, accumulating knowledge by getting experienced in different industries and serving for different clients may become a competitive advantage for these firms.en_US
dc.language.isoengen_US
dc.publisherBilgesel Yayıncılıken_US
dc.identifier.doi10.3848/iif.2010.297.2848en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectKnowledge Managementen_US
dc.subjectKnowledge Intensive Business Firmsen_US
dc.subjectCompetitive Advantageen_US
dc.subjectPerspectiveen_US
dc.subjectCapabilitiesen_US
dc.subjectCompetenceen_US
dc.subjectInnovationen_US
dc.subjectServicesen_US
dc.subjectBilgi Yönetimien_US
dc.subjectBilgi Yoğun Profesyonel Hizmet Firmalarıen_US
dc.subjectRekabet Avantajıen_US
dc.titleBilgi yoğun profesyonel hizmet firmalarında bilgi yönetimi: Türkiye’deki reklam ajansları üzerine bir çalışmaen_US
dc.title.alternativeKnowledge management in knowledge intensive business firms: a study of advertising agencies in Turkeyen_US
dc.typearticleen_US
dc.relation.journalİktisat, İşletme ve Finansen_US
dc.departmentDoğuş Üniversitesi, Meslek Yüksekokulu, Halkla ilişkiler ve Tanıtım Programıen_US
dc.authoridTR107859en_US
dc.authoridTR10179en_US
dc.identifier.volume25en_US
dc.identifier.issue297en_US
dc.identifier.startpage37en_US
dc.identifier.endpage56en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.institutionauthorBelirlenecek


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