Browsing by Author "Uray, Nimet"

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Determinants and use of customer lifetime value: the case of turkish banking industry

Ekinci, Yeliz; Uray, Nimet; Ülengin, Füsun (IMDA, 2011-07-03)

It is widely accepted that customers differ substantially across industries and countries. Therefore, it is crucial to translate such differences to the models used for measuring Customer Lifetime Values (CLV). An important ...
Using customer lifetime value to plan optimal promotions

Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet (Taylor & Francis, 2014-01-25)

The purpose of this study is to develop a methodology to guide managers in determining the optimal promotion campaigns to be directed towards different market segments in order to maximize the value of customers. For the ...