Toplam kayıt 2, listelenen: 1-2
Knowledge management and database marketing applications
(Doğuş Üniversitesi, 2004-07)
The aim of this article is to learn whether database marketing is used as a tool of knowledge management, and to investigate its applications among Turkish ready to wear retailers. The retailers who use knowledge technologies ...
Database marketing applications in ready-to wear retailing sector in Turkey
The aim of this paper is to explore state of database marketing among ready to wear retailing sector of Turkey. The population was the list of ready to wear retail firms in Istanbul, given by the Turkish Council of Shopping ...