What Turkey expects from logistics outsourcing?
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KünyeÜlengin, F., Ağaran, B., Önsel, Ş., Aktaş, E. (2011). What Turkey expects from logistics outsourcing? In Ö. Baybars (Ed.), IX International Logistics & Supply Chain Congress : International Retail Logistics in The Value Era 2011 (pp. 243-260). İzmir: Yaşar University
The economies of the world have become increasingly interdependent, and organizations have come under tremendous pressure to maximize productivity and profitability. Creating value through outsourcing has emerged as a popular competitive strategy for firms of all sizes in all types of industries. The aim of this research is to investigate the use of third party logistics in Turkish companies from the users’ perspective to identify the types of logistics services outsourced, problems encountered in outsourcing these services, logistics costs, decision makers in outsourcing logistics activities, and information sources used in the decision-making process. A structured survey was selected as the tool for data collection. The field study involved face-to-face interviews with 204 companies out of top 500 companies ranked in terms of turnover that are registered with industrial associations and chambers of commerce in Turkey. Moreover, a decision support system based on Bayesian Causal Map is proposed for 3PLs in order to assist them in their service proposals for different sectors. This study is a first attempt to reveal and compare the outsourcing perception of the companies in different sectors, to expose the firms’ underlying motives as well as the respective importance of these motives for outsourcing logistics activities in Turkey. The use of Bayesian Causal Map based on the survey results provides an important guide to the 3PL providers to pick a suitable strategy and to prioritize their operational activities in different sectors in such a way to achieve a competitive advantage.