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dc.contributor.authorEkici, Ahmet
dc.contributor.authorÖnsel Ekici, Şule
dc.date.accessioned2015-06-23T13:30:29Z
dc.date.available2015-06-23T13:30:29Z
dc.date.issued2013
dc.identifier.citationEkici, A., & Ekici, Ş. (2013). A macro (Bayesian network) analysis of ethical behavior. Journal of Macromarketing, 33 (4), pp. 396-396. http://dx.doi.org/10.1177/0276146713500051en_US
dc.identifier.issn1552-6534
dc.identifier.issn0276-1467
dc.identifier.other000330594900019 (WOS)
dc.identifier.urihttp://dx.doi.org/10.1177/0276146713500051
dc.identifier.urihttp://hdl.handle.net/11376/1559
dc.descriptionThis record include extended abstract from conference book ; Proceedings of the 38th Annual Macromarketing Conference Toronto, ON, Canada, June 4-7, 2013.en_US
dc.description.abstractMacromarketing scholars have long voiced the need for (particularly mezzo and macro-level) empirical investigation of ethical behavior. One of the earlier calls on this issue is made by Murphy and Laczniak (1981). More than ten years later, Laczniak (1993), once again, points out the need for "developing empirical traditions" in business/marketing ethics (p.93). The comprehensive review by Nill and Schibrowsky (2007) also suggests "more research to shed further light" on the ethical frameworks and theories developed over the decades (p. 271). In addition, the authors point out that the existing research has particularly taken a "micro/positive" perspective and macro and normative perspectives of ethics have received little attention. Finally, the authors made a special call for the need for macro level ethics studies by stating "we believe that macro articles provide an integral part in the development of marketing ethics field." [...]en_US
dc.language.isoengen_US
dc.publisherSAGE Publicationsen_US
dc.relation.isversionof10.1177/0276146713500051en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBayesian Networken_US
dc.titleA macro (Bayesian network) analysis of ethical behavioren_US
dc.typeconferenceObjecten_US
dc.relation.journalJournal of Macromarketingen_US
dc.contributor.departmentDoğuş Üniversitesi, Mühendislik Fakültesi, Endüstri Mühendisliği Bölümüen_US
dc.contributor.authorIDTR178059en_US
dc.contributor.authorIDTR143828en_US
dc.identifier.volume33en_US
dc.identifier.issue4en_US
dc.identifier.startpage396en_US
dc.identifier.endpage396en_US


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