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dc.contributor.authorKumru, Mesut
dc.date.accessioned2015-06-01T12:26:39Z
dc.date.available2015-06-01T12:26:39Z
dc.date.issued2012
dc.identifier.citationKumru, M. (2012). A balanced scorecard - based composite measuring approach to assessing the performance of a media outlet. Service Industries Journal, 32 (5), pp. 821-843. http://dx.doi.org/10.1080/02642069.2010.531264.en_US
dc.identifier.issn0264-2069
dc.identifier.other000303232500008 (WOS)
dc.identifier.urihttp://dx.doi.org/10.1080/02642069.2010.531264
dc.identifier.urihttp://hdl.handle.net/11376/1538
dc.description.abstractIn an attempt to overcome massive challenges to survive in today's global and volatile marketplace, companies are adopting newer management systems to clarify their vision and strategy and translate them into action. The balanced scorecard (BSC) is one such approach which is gaining significant interest, especially within the small and medium size enterprises. This paper describes a BSC-based composite measuring approach to performance measurement and illustrates how the approach was used by a media outlet in Turkey as part of strategic policing initiative. In the paper, first, a BSC framework was adapted, and then a composite measure was developed thereon to assess the performance of the organization with regard to its strategic business objectives. The scorecard-based composite measure was built around a vision to create superior growth of aggregate value through outlet operations. It was found that by using the suggested framework, it is possible to identify and measure the cause-and-effect relationship of using an effective operations strategy, and to assess its impact on the company's competitive advantages. This research exercise confirms the validity and usefulness of the proposed methodology and offers managerial insights and guidelines for similar implementations.en_US
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.relation.isversionof10.1080/02642069.2010.531264en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectPerformance Measurementen_US
dc.subjectBalanced Scorecarden_US
dc.subjectOperations Strategyen_US
dc.subjectMeasurement Systemen_US
dc.subjectManagementen_US
dc.subjectDesignen_US
dc.titleA balanced scorecard - based composite measuring approach to assessing the performance of a media outleten_US
dc.typearticleen_US
dc.relation.journalService Industries Journalen_US
dc.contributor.departmentDoğuş Üniversitesi, Mühendislik Fakültesi, Endüstri Mühendisliği Bölümüen_US
dc.contributor.authorIDTR143826en_US
dc.identifier.volume32en_US
dc.identifier.issue5en_US
dc.identifier.startpage821en_US
dc.identifier.endpage843en_US


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