The user as producer in alternative media? The case of the Independent Communication Network (BIA).
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CitationKEJANLIOGLU, D.B., COBAN, B., YANIKKAYA, B., KÖKSALAN, M.E. (2012). The user as producer in alternative media? The case of the Independent Communication Network (BIA). Communications, 37 (3), pp. 275-296. http://dx.doi.org/10.1515/commun-2012-0015.
This article focuses on the Independent Communication Network (BIA) as an instance of alternative media in Turkey. Throughout the study we define "alternative" media as non-dominant, counter-hegemonic media that prioritizes its distinct relationship with its audience. We report research based on in-depth interviews with the producers of the network's online site "BIANET news" combined with focus group studies with communication students and women activists that are identified as the main audience segments of BIANET news by the newsmakers. By focusing on the agents of both production and reception, this research enables us to examine participation and its form at both ends and to expound the problems of the conditions under which the user/audience can become the producer in Turkey.