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The impact of distinctiveness requirement on the registration of advertising slogans as a trademark in the light of Swiss, French and the EU court decisions
(Legal Yayıncılık, 2016-11)
This artiele focuses on the requirement of distinctiveness (art.7/1/b of EUTM Regulation 20 15/2424 and art.7/1/a of DLPT) sought for the registration of advertising slogans as a trademark. The lack of this quality as an ...